Tags archive: Jeff Tumlin

“Google ‘Tumlin NIMBY’ or ‘Tumlin Santa Monica’, and you can see a little bit of the story arc.”

An effective stage-setting for a dialogue earlier this month, in front of a small gathering at Gord’s West End apartment, with Jeff Tumlin, Principal and Director of Strategy for Nelson Nygaard.

One in a long-running series of Price Tags Soirées, and our first live audience recording, the chat included a Q&A with a few special guests well-known to #vanpoli followers.

Tumlin, raised in LA and happily transplanted to San Francisco via Stanford university in the late 1980’s, survived the recession of the early ’90s by (essentially) growing a branch of the transportation demand management tree — he was able to, over time, convert Stanford’s campus-wide parking into more money to support the implementation of a multi-modal transportation strategy.

Parking = $$$, and he turned it into a generous bankroll for university, and a career for himself with one of North America’s most-respected transportation consulting firms. He’s become an expert in helping communities move from discord to agreement about the future of transportation, and in the conversation you can hear he loves the challenge.  Calling inequity and privilege for what it is and, in the fight for public space, using compassion and humour to move forward.

True, he tacitly acknowledges, sometimes it doesn’t work, as with Santa Monica. But eventually his clients seem to get there, one way or another.

** Spoiler alert: North Shore policy and politics do indeed come up. Why do you think he was in town?