Design & Development
June 3, 2007

Sustainability as National Defence

 My Business in Vancouver column this week:

Leaders need to view sustainability as a policy of national defence
More than ever, politicians are confounded by the Gap. And I’m not talking jeans.
Between the outer edge of what is politically possible and the inner edge of what is necessary, that’s where you find the Expectations Gap.
Leaders, of course, have always been aware of the difference between what people say they want and what they’re prepared to do.  A good illustration was the Vancouver Sun poll on how British Columbians would personally respond to the challenge of climate change. Over three-quarters said they’d be prepared “to make significant changes in lifestyle”; less than half would pay an extra hundred dollars a year in income tax.
Because taxes are the sincerest form of commitment, few politicians want to be that sincere. But not much is left, after the lightbulbs have been changed, that would make a difference. Still, damn it, nature didn’t get the memo. And now that planetary systems are becoming less predictable, the Expectations Gap could narrow too, in unpredictable ways.

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