The D. A Smith Furniture Company appears on Vancouver’s Granville Street and moves into a “larger” premises at 931 Granville Street in 1911. Here is the Christmas advertising that was first used, with the admonishment
“Every year we notice an increase in the number of odd pieces sold at Christmas time. People are coming around to the proper idea of Christmas giving. If you feel you want to make somebody a present, why, be sure and give something that will be useful as well as ornamental”.
Even this early there is the start of a business association with co-operative Christmas advertising appearing in the Vancouver Sun in 1912 with gift suggestions for “Father, Mother, Wife, Husband, Boy, Girl and Baby”. All the suggestions of gifts were from local Granville and Hastings Streets businesses.
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