Spotted the “CoolblueFietst” on delivery in #Delft’s city centre today.
With a turnover of €1.2 billion in 2017, consumer electronics store @Coolblue is one of the largest Dutch businesses embracing cycle logistics.
— Modacity (@modacitylife) March 2, 2019
Chris and Melissa Bruntlett the fine people of Modacity Life passed on this fascinating article by Tom Parron on the marketing of Coolblue‘s new bike service. Coolblue is an electronics company that has been in business since 1999 in the Netherlands and Belgium. Their creed is to provide excellent response with a good slice of humour interspersed in their customer service. And if you order an item online, you are guaranteed delivery of that item the following day.
With online and 9 traditional retail locations this business delivers bought goods by “CoolblueFietst” which translates as Coolblue bikes. With service commencing in two Dutch cities last year Coolblue has expanded to have bicycle delivery of their products in major Dutch and Belgian cities with a fleet of 250 delivery riders. And get this~those delivery bike riders will “all be employed with contracts and receive fixed salaries.”Read more »