Jeff Leigh of HUB reports:

My wife and I rode Stanley Park last Monday, and stopped in at the Prospect Point Café.  We spoke with the staff at the concession, who advised they had been very busy serving people on bikes through the weekend.

We typically do not stop at the top of the hill, but head right on down.  Now we have a reason to stop.

Jeff and his wife haven’t been alone.  Here’s the scene last Sunday:

Here’s the line-up just for ice cream:

Prospect Point Cafe was literally surrounded by bikes and riders – most of whom looked to be in the demographic that any restaurant would find rather attractive.  And since these were all Vancouver residents (no tourists, remember), they’re also the ones who, when out-of-town guests return, will be looking for a good place to take them, whether for ice cream or sit-down meals, whether by bike, car or bus.

Honestly, what it is going to take for businesses people to catch on?  Who can they turn to for advice?

Oh yeah, HUB.  Jeff again:

HUB Cycling is already working on promoting businesses in the park.

HUB has a program called Bike Friendly Business,  which has just the type of offerings that businesses new to dealing with people cycling can use, from Business Development services, to certification, to marketing to people who cycle.  If you have a business and want to talk, please reach out.

There are other HUB Cycling programs and events that can help businesses with marketing to people on bikes as well.  Bike to Shop comes up later in the summer.  Volunteers lead group rides to participating businesses, helping those new to transportation cycling learn how to bike to shops, restaurants, and so on.

It is important that businesses who believe their business is solely dependent on motor-vehicle traffic see that there is a whole community of people who cycle for transportation, and who spend money at local businesses.

 

Comments

    1. Because their business was created to fleece tourists arriving in tour buses. Car business is a nice addition and cyclists don’t really matter. So their entire business model is geared towards an audience that won’t be back any time soon and instead of admitting that, they double down.

  1. Probably true, the news said they made multi-million dollar renovations, and that can’t be paid back just selling ice cream (even at high volume), so they must rely on selling high priced meals (in part for the view).

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