Trust New York City to lead the way. In this post from Curbed.com the David Bowie retrospective at the Brooklyn Museum has used its starpower to transform the Broadway-Lafayette subway station in an ode to Bowiedom.
There are also five different transit MetroCards that have been Bowie branded, and those have been released in a limited edition of 250,000 not consecutively but randomly. The Broadway-Lafayette subway station’s walls are full of photos of Bowie’s remarkable performances, images and life. And here’s the coolest part, this subway station was the one closest to Bowie’s New York City home. You have until May to see this unique collaboration of images that have been curated with the co-sponsorship of Spotify. Spotify is also introducing the “David Bowie Stories” series, looking at the musical icon’s life, tales and essays in concert with photos and videos from the David Bowie Archive. This subway artshow/branding has been an effective blend of pop culture history and art. Here is an opportunity for other transit systems pick up the idea of crossmarketing cultural events and exhibitions, making art in transit more accessible to all.
Below is a six-minute YouTube video of a transit walk through the Bowiefied Subway Station.