Love or hate the idea of Uber, this little gem of a YouTube video clearly outlines what we often forget-we are using huge containers of steel to transport ourselves in and out of cities, and have grown accustomed to norms about motordom that are rather ridiculous.
Produced for Uber, this advertisement “Lets’ Unlock Cities” clearly shows how much space is taken up for the commuting, management, and parking of cars. The YouTube video is below.
As described in AdWeek “The spot is based around research that Uber commissioned that said drivers in nine of Asia’s biggest cities are stuck in traffic jams for 52 minutes every day and spend a 26 more minutes looking for parking. Almost four in 10 car owners have considered ditching their car over the last year, the survey added.”
Uber sees their marketing opportunity in the trend to get rid of individual cars and has a new website, www.unlockingcities.com that contains their Asian city research.