From the Portland Mercury:


Scotto di Carlo and her husband Michael are local economy experts and the founders of Supportland—a network of independent restaurants and retailers that employ a shared points system (sort of like a universal punch card) that provides an incentive for supporting local businesses.

“Retail is changing rapidly and the sort of discount shopper that [might have gone to the mall] is just going online,” says Scotto di Carlo. “The reason people engage with retailers now isn’t just because they want a product, it’s because they want to engage with a sense of place and their community.”

In its nascence, online shopping was an augmentation of brick-and-mortar retail—but now it’s the norm, placing malls like Lloyd Center in the unfortunate blind spot between independent boutiques and more upscale shopping centers.

In April, the Wall Street Journal reported that a variety of prominent chains are slowly withdrawing from weaker malls—and it isn’t hard to imagine Lloyd Center making that list.

“We’re kind of in this transitional period, but I think that the market footprint of big box stores and malls is going to be vacated at a higher and higher level as we approach this new equilibrium between online retail and [independent retail],” says Scotto di Carlo. “I don’t know if the old investors have given up completely, but I really don’t see how the target market is still going to be there for Lloyd Center.”

Scotto di Carlo also suggests that smaller businesses generally steer clear of spaces like the Lloyd Center, because they violate the values of independent retail by design.

“What malls did is they said, ‘Let’s zero out sense of place and let’s build a wall around our environment,’ and that was attractive initially to customers, but nowadays people are really yearning for a sense of place.”