Forwarded to me by James Bligh …
“I saw this commercial at a movie theatre the other night and almost gagged.
First of all, it compares a Concord Pacific project to the Arc de Triomphe, the Bird’s Nest, and the Gherkin. What level of delusional hubris have these marketing teams achieved to think they can convince people that this project is going to live up to that kind of reputation?
Second, note how quickly the ad pans over downtown Vancouver; you wouldn’t want to notice that ‘the arc’ looks just like every other tower on the peninsula now would you?”