I did a piece earlier in January on ‘destination’ videos, used by tourism agencies to feature their product in slo-mo or high-speed but always beautifully lit glory.  Well, Tourism Vancouver has come up with something if not completely different, at least with a local twist:

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Tourism Vancouver’s new destination film uses multiple platforms to send its message — and it’s unlike any promotional piece of its kind. Incorporating a local band and original song, “It’s You… Vancouver” is the world’s first professionally produced destination film in music video format.

The song is performed by Watasun, a Vancouver-based duo whose music fuses urban beats with traditional folk sounds. One-time buskers on Vancouver’s Granville Street, singer/songwriter Adam Bailie and percussionist Reid Hendry now record, produce and sell their own albums, taking inspiration from the city’s diversity, vibrancy and unity.

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Barbershop Films has produced, as they say on The Dish, a Mental Health Break – one that makes me soooo long for summer.

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