It’s a cliche, I know, but sometimes you can tell a Tipping Point has been reached.
It seems to be happening – not for the first time – on the streets of Paris, where the ‘Velorution’ has taken over with astonishing speed. Here’s another description from the pages of Spiegel:
Paris has suddenly become the world capital of bike rentals. Nowhere else in the world has quite so many rental bikes standing at the ready: there will soon be over 20,000. And the fleet is really being put to use: commuters pedal from the Metro to the office, managers pop out in their lunch breaks to pick up groceries, tourists zigzag in every direction. More than six million rides have been clocked up in just three months — there is hardly a faster way to get through the legendary tangle of the French capital.
What the French call “la Vilorution” was launched on July 15 this year and it was an advertising company that came up with the idea.
Full article here.
The onus has shifted: why wouldn’t a city implement such a system? I know Vancouver is looking at it – but if we don’t have something in place by the Olympics, we can hardly pretend that we take ‘green’ seriously, that we have any real pretense to being a sustainable city.